Wednesday, November 25, 2009

6."Ideal Beauty"


Media and advertisement are in everywhere in our lives. When we on the bus or are watching TV, movie, we can see and we are forced to see these advertisements. Because of this individuals are susceptible to media influence. Media and it's advertisements sell products in concept of sexuality or in romance and advertising tells us who we are or should be! Media tells us about the women ,how females look or ideal female beauty in our society and how it is important for a woman being beautiful. When women failed she should shame and should feel guilty about that. For example in recent years computers creat "ideal beauty/ ideal woman" so computers creat woman which is not exist at all and in the film "Killing us softly 3 ", Jean Kilbourne mentioned that too. She mentioned that media influences the fellings of men for women. Woman body turns to an object. The consequenses of such a behaviour is violence against women. For example woman body becomes a bottle of alcohol in an advertisement and females are not fully human with that objectification. So far I have never realized such an exploitation of female body and this film attract my attention.

1 comment:

  1. Kilbourne is a very effective speaker, isn't she? She points out a lot of things that we might otherwise miss...

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